Balance between technology, innovation and vision.
Our methodology is based on a five step process combining technology and strategic analysis.
1 - IDENTIFY
We know how to identify data sources.
Digital data can come from forums, comments on social networks, blogs, or e commerce web sites. We also know how to integrate your own sources or those from open data to compare usage, identify points of interest or compare similar behaviors.
2 - COLLECT
We collect sources by automating data collection.
From the recent or more distant past to the present, our technology allows us to collect the sought data in real time. Whichever the format, text, sound or images, these data are available to make a "data lake" to create a model. This collection is thus made reliable and amplified.
3 - CONSOLIDATE
We consolidate and structure data.
Our tools are the most powerful to achieve this consolidation step: text mining, translation, sentiment analysis. Our IA innovations and big data developments allow us to go beyond obvious conclusions and detect weak signals.
4 - ANALYZE
We analyze data to make it reliable.
We go beyond simple numbers delivery. Our reports are bundled with analyses and our approach is broken down by sector to enable you to benefit from recommendations which are immediately operational. The studies conducted by Spella enable you to understand and decide.
5 - STEER
We monitor and follow up to alert you.
We contribute to the quality of customer service. Our mobile app enables you to follow up the evolution of positive or negative reviews in real time. With location services enabled, you can monitor closely what is happening, motivate your teams and justify your decisions.